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Kiran PK – Online Marketing Resume

Online Marketing. Web Strategist. Marketing Blogger.

What kind of Online Marketer am I?

I have over 10+ years of experience, 7+ years of which have been centered around online marketing, creative and marketing strategy. My specialties/Interests include:

• Marketing Optimization
• e-Commerce
• Analytics
• Online Branding
• Creative
• Content
• Conversion rate optimization
• A/B Testing
• Social Media

What am I looking for?

Roles that encompass broader Marketing/Online Marketing responsibilities. I’m not looking for specialized positions. ( positions that specialize in web analytics or search marketing, for example)

My Experience

Program Manager at Dell Inc.

As a Program Manager for the Global Creative team, my role encompasses management of business expectations, resources, creative, marketing intelligence and technology for Programs and Projects centered around Branding, Usability, Content Management and Customer Experience – all at a global level.

My role includes:

• Managing the Dell.com homepage, operations, strategy and governance globally
• Managing the global masthead and footer operations and governance
• Online Branding, it’s governance and management

Awards at Dell:

• Significant Achievement Award – Q2 2009
• MPV Team Award – Q3 2009

Sr. Business Manager at Regalix Inc.

As a Senior Business Manager I was focused primarily on Account Management, Project Management, Account Strategy and Delivery Management.

My role included:

• Building interactive marketing strategies for our clients
• Managing a team of over 20 highly skilled online marketing specialists
• Built processes and established teams for Social Media Marketing and Search Engine Optimization
• Managed clients which included cutting edge start ups to several fortune 100 and 500 companies

Asst. Manager, Sales at Citibank N.A

Managed sales and new customer acquisition through offline Lead Generation

• Responsible for internal sales service.
• Responsible for acquiring New To Bank customers
• Wealth Management and financial planning for newly acquired customers

Unit Manager at ICICI Prudential

Recruited and managed teams which sold life insurance policies through wealth and life planning advisory services

Founder & General Manager at SaberTooth Studios

SaberTooth Studios was founded on the principle of providing creative services for start ups and small businesses that needed an online presence. Over the years SaberTooth studios evolved into an online marketing and creative consulting arm for global companies, while still staying true to it’s founding principles of serving small businesses.

We provided services such as:

• Flash design and animation
• Web site development
• Interactive flash demos and presentations
• Information Architecture
• Usability analysis
• Creative consulting
• Design management
• Video editing
• Sound engineering

….etc. to a host of global companies such as Fashion TV, Armani, Prudential, King Fisher, Levis, BP, AOL, Warner Bros. and many more which formed our client list.

Today while it no longer exists; the time spent on learning the basics of business management – from managing P&L, resources, business development, market research client/vendor management and a whole lot more amongst other things has taught me lessons which by far exceeds the learnings gained anywhere else to date. Also having interned at Intellimedia technologies helped develop the finer nuances of creative and online marketing back then.

Education

M.B.A – Marketing & H.R from Bangalore University (2002 to 2004)

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