We’ve heard it all – Facebook is the next big marketing thing – clients ask us – can you get me on facebook? We’ll all that hoopla is fun – but here are 3 critical limitations you need to be aware of as a marketer.

1. 500 “Liked” Page Limit

If you are one of those people who feels you should “like” each page you are being shared, you will be soon disappointed.

You can “like” no more than 500 pages on Facebook – which means you should be really selective in your “liking” habits.
Now, this restriction seems really weird as Facebook claim they are using members’ liking stats as the way to analyze and categorize the members: so logically the more things they like, the better. I hope this restriction will be removed with time.

2. Group 5000 Limit

The hugest advantage of a Facebook group over a Facebook page is that you can stay in touch with your followers more effectively:

• You can message all members all at once and these messages will arrive in members’ Facebook inboxes (unlike Facebook “updates”) – which means much more visibility.
• Besides, you are able to invite all members to an event in bulk.

However this advantage is removed once your group gets popular enough: once your group has 5000 members, you will NOT be able to invite the members of a host Group to an Event and you will NOT be able to message all of them in bulk.

3. Page/Event Creator’s Restrictions

As the page creator you should have the whole control over it, right? Wrong! Ironically, to access all the page or even managing options you have to assign someone to be an administrator (You as creator AND administrator can’t access those features)

These managing tasks include:

   1. Message all the page event visitors: as the Event creator and the Admin of a Fan Page, you cannot message your Event guests. Instead, you are obligated to appoint someone else to be the Admin of the event and have them message your guests-to-be.
   2. Adding “favorite pages” to this page: If you administer other pages (or have friends who administer Facebook pages), you can add (or ask your friends to add) your page to that other page “Favorites”. However if you administer the page you created, you won’t have that ability. So if you want to use the page you created, ask one of your page administrators to do that:

Source: The Search Engine Journal