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I get a lot of emails asking  me to review their sites, blogs and articles. Almost every time, I end up giving advice that brings their quality from a negative to a zero. Which means, I’m spending more time telling people about what they should do to make their masterpieces bearable, rather than make it [...]

When most people come up to you and say “what’s the strategy?” – do you tend to rattle off something in a seemingly ‘intelligent’ fashion so as show that you know what you’re talking about? Yeah, we’ve all done it; but what I really want to address today is – What is Strategy? I would [...]

Whether you love or hate her…a lot is being said these days about Lady Gaga and her team’s marketing genius, as evidenced by her rapid ascend to the top of the charts, her incessantly played tunes, and her ability to license her brand (and videos) out. Whether this so called fame is just a passing [...]

Social Media measurement just got a solid boost of steroids!…and it starts with Facebook and Omniture. The biggest challenge that marketers faced earlier was the lack of strong  analytics on facebook. This just ended up frustrating most and kept them at arms length to do anything serious on Facebook. Omniture is now expanding its existing [...]

I remember a time when ‘hard’ work meant you’re shoe-in for a promotion at the work place. But in today’s evolving world – what matters more – Hard work or smart work? The obvious choice is smart work – but when does ‘smart’ start becoming ‘no-so-smart’ before you realize you’re back again in the ‘hard’ [...]