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Facebook and Omniture: A positive step to measure social media

04. Mar, 2010 ·2

Social Media measurement just got a solid boost of steroids!…and it starts with Facebook and Omniture. The biggest challenge that marketers faced earlier was the lack of strong  analytics on facebook. This just ended up frustrating most and kept them at arms length to do anything serious on Facebook. Omniture is now expanding its existing [...]

Categories: Analytics, Marketing