When someone…typically an authority figure or more precisely someone whom you can’t cross question; whether it’s because you’re afraid, you’re inability to do so or as it has been with me in most cases – you just couldn’t care; – what are you really feeling inside…right through that perfect smile? Here’s something i put together…click [...]
Whether you love or hate her…a lot is being said these days about Lady Gaga and her team’s marketing genius, as evidenced by her rapid ascend to the top of the charts, her incessantly played tunes, and her ability to license her brand (and videos) out. Whether this so called fame is just a passing [...]
Social Media measurement just got a solid boost of steroids!…and it starts with Facebook and Omniture. The biggest challenge that marketers faced earlier was the lack of strong analytics on facebook. This just ended up frustrating most and kept them at arms length to do anything serious on Facebook. Omniture is now expanding its existing [...]
I remember a time when ‘hard’ work meant you’re shoe-in for a promotion at the work place. But in today’s evolving world – what matters more – Hard work or smart work? The obvious choice is smart work – but when does ‘smart’ start becoming ‘no-so-smart’ before you realize you’re back again in the ‘hard’ [...]
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